COMPANIES THAT NAME THINGS

Loss For Words: A Meditation on the Ubiquity of Bizarre Corporate Language

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An entire, incredibly lucrative subsection of San Francisco was obsessed with its own specialness, obsessed with its own branding, obsessed with rhizomatically repopulating the place with the wealthy and the connected and the well-named and the delicious and the glossy and the expensive and the beautifully off-kilter and the minimalist and the carefully plated and the monetized history and sun sliding down over the ocean and the fig trees.

From Popula
On July 20, 2021
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