aesthetics
Aesthetics and Politics in 2022 Campaigning
This year's election continued much of the same aesthetic tropes as previous elections. As with past years, it was the DPP that focused on aesthetics that could outreach to young people, and maintained the modernist aesthetic that has characterized pan-Green campaign advertising since the Tsai administration took power. While the KMT has significantly modernized its aesthetic in recent years, it is still the DPP that proved the more experimental in election advertising